ivivva by Lululemon
Print and Graphic Collection.
Trend, color and concept direction.
Inspired by active girls, ivivva by Lululemon believes girls are unstoppable and encourages them to dream big. Over the course of 4 years, I directed seasonal trend, color, textile and graphic concepts for ivivva.
I developed prints, applied graphics and textile developments that carried through across multiple seasons from concept to execution.
Below is a selection of artwork I created during my time at Lululemon.